Savana 3500 V8-4.8L (2009)
Providing responsible services at the proper intervals will greatly aid your dealership with repeat business, and additional services when required. Most
customers appreciate and gain trust in the dealership that informs and offers them just what they need for continued trouble-free operation. Examine your
service department's practices and verify that all Service Consultants and Technicians focus on customer satisfaction, vehicle inspections, and other
products at time of service. Use this opportunity to upgrade the services you provide to your customers. Here are a few suggestions:
-
Take the time required to align your dealership service practices with the new GM Simplified Maintenance Schedule. Use the new vehicle Owner's
Manual Maintenance I and II schedules to create a "mirror image" in your advertising and dealer service pricing that is easily understandable to
your customer. Taking advantage of this new service strategy may greatly increase your dealership service sales and customer retention while
decreasing the frequency of visits and inconvenience to your customer.
-
Review your program to ensure that all vehicles coming in are evaluated for safety and wear items. Examine all vehicles for tire condition, signs of
misalignment, brake wear, exterior lamp functionality, exhaust condition, A/C cooling performance, SRS or Air Bag MIL, along with Service
Engine Soon or Check Engine indicators. If the Service Engine Soon or Check Engine MIL is illuminated, it is vital that you inform the
customer of the concerns with ignoring the indicator and what the required repair would cost. In addition to the possibility of increased
emissions and driveability concerns, many customers are unaware that lower gas mileage may also result, with additional cost to the
customer.
-
Be complete in your service recommendations. Some sales opportunities are not being fully pursued nationally. Focus on overlooked but required
maintenance that has real benefits to the customer. Many vehicles are equipped with cabin air filters. If these filters are used beyond replacement
time, they may impede airflow decreasing A/C and heating performance. Make sure these filters are part of your recommended service. Note that
some of our vehicles may not have been factory equipped but will accept the filters as an accessory.
-
Express the value in maintaining the finish quality of the customer's vehicle at the Maintenance I and II visits. More fully utilize the vehicle prep
personnel you already have in place. In today's world, many people simply ignore the finish of their vehicle, at best infrequently using an automatic
car wash for exterior cleaning. Offer vehicle detailing services in stages from just a wash and wax to a complete interior cleaning. When paired
with the Simplified Maintenance visit, this will increase customer satisfaction. On return, the customer gets a visibly improved vehicle that will be
a source of pride of ownership along with a vehicle that is now fully maintained. Also, reinforce the improved resale value of a completely
maintained vehicle.
-
For customers who clean and maintain the appearance of their vehicles themselves encourage the use of GM Vehicle Care products. Many
customers may have never used GM Car Wash/Wax Concentrate, GM Cleaner Wax or a longtime product, GM Glass Cleaner, which is a favorite
of many customers who try it just once. If your dealership give samples of these products with new car purchases, customers may already be sold
on the product but not willing to make a special trip to the dealership. Capitalize on sales at this time. Stock shelves right at the Service counter
with these products and consider instituting compensation programs for Service Consultants who suggest these products. Many consumers faced
with an intimidating wall full of car care products sold at local auto parts stores may find it comforting to purchase a fully tested product sold by
GM that they know will not harm the finish of their vehicle. We suggest these competitively priced basic vehicle care products to emphasize:
In USA:
-
#12378401 GM Vehicle Care Wash/Wax Concentrate 16 fl. oz. (0.473L)
-
#89021822 GM Vehicle Care Glass Cleaner Aerosol 18 oz. (510 g)
-
#12377966 GM Vehicle Care Cleaner Wax 16 fl. oz. (0.473L)
-
#1052929 GM Vehicle Care Chrome and Wire Wheel Cleaner 16 fl. oz. (0.473L)
-
#88861431 GM Vehicle Care Odor Eliminator 24 fl. oz. (0.710L)
In Canada:
-
#10953203 GM Vehicle Care Wash & Wax Concentrate 473 mL
-
#992727 GM Glass Cleaner Aerosol 500 g
-
#10952905 GM Vehicle Care Liquid Cleaner/Wax 473 mL
-
#10953013 GM Vehicle Care Chrome Cleaner and Polish 454 mL
-
#10953202 GM Vehicle Care Wheel Brite 473 mL
-
#88901678 GM Vehicle Care Odor Eliminator 473 mL
-
Display signboards with the installed price for popular GM Accessories such as running boards and Tonneau Covers. Customers may not think to
ask about these desirable items at the time of a service visit.
-
Finally, take advantage of the GM Goodwrench initiatives (Tire Program, Goodwrench Credit Card, etc. / Dealer Marketing Association (DMA)
Promotions in Canada) to provide the customer with more reasons to identify your dealership as the best place to go for parts and service.
Remember to utilize ALL of the service aspects you possess in your dealership to satisfy and provide value to your customer. Many businesses exist
profitably as an oil change location, a vehicle repair facility, or a detailing shop alone. You already have the capabilities of all three and provide these
services with the inherent trust of your customer, under the GM Mark of Excellence.
Disclaimer
